Thursday, July 24, 2014

Pitch your #First

Last week I was invited by Vodafone to attend the launch of their #First campaign. In layman’s terms they want to throw a shed load of money at someone to create their ‘first’ something, something life-changing, something that keeps the world interesting. In celebration of this we were to watch a short film about how they flew a young football team from Ghana, a team that hadn’t even played on grass before,  to the UK to compete in their first international football tournament.

When they told me that the screening was going to take place at the Emirates Stadium, home of my beloved Arsenal, I figured I would have to bring my daughter Kaede along for her first visit to the stadium. It was probably a bad move to tell her about the trip a full two weeks before it actually happened, as by the time the day actually arrived she was beside herself with excitement. 

The look on her face when she first walked into the stadium and took it all in was beyond joy. She had entered her new church and it was obvious that this would be a place she would worship for the rest of her life. I felt a pang of guilt for inflicting this football madness on her, but reconciled myself with the fact that if I hadn’t done it then her Mum, a Tottenham fan, would of and that would be a fate worse than…well worse than anything I could imagine.

The film itself was very poignant and very funny (especially the tour of London film) and I would recommend everyone to go and give the film a watch here and the London tour here.

I would also very much recommend that you get yourselves over to the website and make your pitch for your very own #First. And despite the fact that I never win competitions, I’m going to enter myself. After all, there’s a first time for everything.

Thanks to Vodafone for the invite and to Leah and Mel at Tribal Media for the invite, although Kaede thanks you more.

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